All companies should be looking to increase the number of enquiries they have from their customers. A very effective way of creating more enquiries is through the use of a live chat service on your website, and these are the reasons behind this way of thinking.
A live chat service will provide an answer quickly
When a customer has an enquiry, they want it answered quickly, not days later. This is a very important factor in why a live chat service is likely to create more enquiries on your website. If a customer expects to get an answer in a suitable time-frame, they will be more likely to ask the question.
Live chat services provide answers that can be acted upon
A very good feature of live chat services is that it can provide web links to relevant pages on your site. If a customer is simply asking for directions to find a product or service, the fact that a direct link can be provided in the live chat is a great starting point for the customer. It would be fair to say that many questions a customer will ask a firm seem simple, but to a customer, they may seem daunting or something that would take them too much time to do or find themselves.
Through the use of live chat, you can direct people to where they want to be with a minimum of fuss and effort. It is this effectiveness that will encourage many people to ask a question.
A live chat service shows that you are willing to respond and will engage your audience
While the vast majority of websites have a contact page or an area where people can make enquiries, not every company has a reputation for engagement and interaction. This means some people will decide against making an enquiry because they believe they will not receive an answer.
However, if your site has a live chat service on it, you are automatically positioning yourself as a company who will answer questions and get back to people. This alone makes it far more likely that someone will ask a question, so your firm will receive more enquiries through the use of a live chat service.
Live chat services suggest a personal response
Live chat services can be set up to provide a customer with a named employee, and this makes it more likely that the individual will ask questions or make an enquiry. A lot of people would prefer to not use automated services but with the notion of personal communication and contact, there will be more people willing to make enquiries on site.
A live chat service keeps people on site for longer
One of the most important things for a company website is to keep people on site for longer. The longer an individual stays on site, the more likely it will be that they take action, and this can include asking a question. When someone logs off of a site, there is a good chance that they will not return and that customer can be lost.
Through the use of a live chat service, it is possible to engage your audience for longer, and this will increase the chances of communication, which should help your firm achieve success.
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